Home / Newsletters / Ohio / Hocking County / July 9, 2025

🏞️ Paradise paradox

Hocking County • July 9, 2025

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Good morning, Hocking County. With over 4 million annual visitors flooding into Hocking Hills, our scenic paradise is experiencing the ultimate popularity paradox. The tourism boom that began during the pandemic has delivered undeniable economic benefits while simultaneously creating significant growing pains. Emergency services are stretched thin, affordable housing has dwindled as rental properties multiply, and longtime residents watch as generational farms fall victim to skyrocketing property taxes.

Meanwhile, a trip down memory lane reveals how Lancaster's retail landscape was forever altered in 1985 with the ambitious $110 million River Valley Mall announcement. Fast forward to today, where The Big Book Nook in Lancaster proves that small spaces can make enormous impacts. This unassuming bookstore, operating from two former classrooms, transforms secondhand literary treasures into life-changing mentorships through Big Brothers Big Sisters—reminding us that not all valuable community assets require millions in investment.

🌤 Sky Skoop

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☕️ What's Brewing Locally

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🌲 Hocking Hills faces growing pains as tourists flood scenic Ohio paradise. With over 4 million annual visitors, the area has experienced a tourism explosion that began during the pandemic when outdoor activities became the safe choice. While the economic benefits have boosted local businesses and tax revenues, significant challenges have emerged for residents. Emergency services are stretched thin responding to tourist accidents, affordable housing has diminished as investors convert homes to short-term rentals, and property taxes have skyrocketed, forcing some families to sell generational farms.

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🏬 Lancaster's retail landscape changed forever with River Valley Mall announcement. The $110 million mixed-use development, unveiled in July 1985, promised to employ 3,000-4,000 people on Memorial Drive. Developer Glimcher projected the mall would generate $60-65 million in annual sales and help recapture the estimated $60-80 million being spent outside Lancaster each year. Beyond the mall's planned 85-90 tenants and department stores, the ambitious project included plans for a movie theater, food court, shopping centers, hotels, and restaurants, with construction set to begin in spring 1986.

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📚 This tiny bookstore turns used books into life-changing mentorships. The Big Book Nook in Lancaster operates from two former classrooms, selling secondhand books, vinyl records, and more with 100% of proceeds benefiting Big Brothers Big Sisters of Southeastern Ohio. Originally started over 50 years ago as TWIG 17, the nonprofit bookstore rebranded in 2023 and now shares space with the BBBS office in an old middle school. With affordable treasures and donations arriving daily, this unassuming literary haven proves that small spaces can make a big difference in young lives.

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🏡 Real Estate Reveals

Real estate listing image Historic farmhouse near nature getaway: Priced at $795,000, this late 1800s farmhouse in the Hocking Hills sleeps 15 guests with 5 bedrooms, 2 baths, plus a hot tub and pole barn on 5 scenic acres just minutes from Old Man's Cave.
Real estate listing image Secluded Hocking Hills build-ready homesite: For $129,500, this 2-acre Hocking Hills property offers a ready-to-build homesite with electric, well, and septic already in place. Enjoy natural beauty and outdoor adventures from a peaceful, private setting.
Real estate listing image Cozy Cape Under 300K: This charming Cape Cod-style home, priced at $260,000, offers a main-floor primary bedroom, included appliances, garage, and level lot with immediate possession available. Closing will be handled by Axxis Title Agency.

🗓️ Happenings & Hoopla

🥐 Jul. 10 - Morning Business Networking Breakfast: Kickstart your morning with connections at "Breakfast Before Hours" on July 10! Join local professionals for networking and idea-sharing over coffee and hearty breakfast at the Hocking Hills Chamber's coworking space.
🌸 Jul. 11 - Lilyfest in Hocking Hills: Immerse yourself in the beauty of Hocking Hills at Lilyfest! Stroll through stunning gardens, admire blooming flowers, and enjoy live entertainment at Bishop Educational Gardens in Rockbridge, July 11-13.
🏺 Jul. 11 - Primitive Pottery at Lilyfest: Get your hands dirty at Lilyfest with Primitive Mud Pottery! Browse unique clay creations July 11 at 13200 Little Cola Rd, Rockbridge. Open 10am-6pm Friday, 10am-5pm Saturday, and 10am-4pm Sunday. Remember to bring cash!
🏹 Jul. 11 - Hocking Hills Archery Hike: Notch your adventure skills at Archery Hike in Hocking Hills! Grab your bow and hit the trails at 15920 Burcham Rd, Logan on Friday, July 11, 2025. Join 116 fellow outdoor enthusiasts!
🎸 Jul. 11 - Jake Binegar Live: Catch soulful sounds as Jake Binegar takes the stage at Millstone Southern Smoked BBQ in Logan on July 11. Grab your friends and enjoy live music with some mouthwatering barbecue starting at 5:30 PM.
🚗 Jul. 12 - Hocking Hills Cars & Coffee: Rev up your engines for the Hocking Hills Cars and Coffee July meet! Join fellow auto enthusiasts at Hungry Buffalo on July 12th from 9-11:30AM. All vehicles welcome, rain or shine.
🍔 Jul. 12 - Community Potluck Cookout: Sizzling summer fun at Pine Creek! Join the community potluck on July 12 where burgers and hot dogs await—just bring your favorite side dish to share at this Hocking Hills gathering.
🎡 Jul. 12 - Family Fun & Cruise-In: Join the intergenerational fun at SCO Camp Meeting's annual Family Fun Day & Cruise-In! Bring the whole family to 30682 Chieftain Dr in Logan on Saturday, July 12th from 2-5 PM.

🍞 Daily Bread Crumb

Have I not commanded you? Be strong and courageous. Do not be terrified; do not be discouraged, for the Lord your God will be with you wherever you go.

-Joshua 1:9

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